Privacy Policy

This Privacy Policy explains how Book-Go collects, uses, stores, shares and protects personal data when you use the Book-Go website, booking platform, customer account, partner services, transfer marketplace and related communications.

Book-Go is an online passenger-transfer booking, comparison and marketplace platform.

Book-Go enables customers to search for, request, compare and book private passenger transport services.

Unless expressly stated otherwise for a particular service, the physical passenger transport service is performed by an independent transport provider.

The controller responsible for the operation of the Book-Go platform and the personal-data processing for which Book-Go determines the purposes and means is:

Transfer Booking company SIA
Latvia
Registration No. 40203591780

Trading platform: Book-Go

Website: https://book-go.eu

Email: info@book-go.eu

For questions concerning this Privacy Policy or Book-Go's processing of personal data, please contact: info@book-go.eu

This Privacy Policy applies when you:

• visit or use book-go.eu;
• search for a transfer;
• request or receive a transfer price;
• make or manage a booking;
• compare transport-provider offers;
• make or receive a counter-offer;
• request a personalised transfer quote;
• create or use a customer account;
• make a guest booking;
• sign in using Google;
• use a promotional code or gift voucher;
• communicate with Book-Go;
• communicate through Book-Go with a transport provider;
• register or operate as a Book-Go transport partner;
• submit partner documentation, vehicle, fleet or availability information;
• otherwise use a Book-Go service.

This Privacy Policy concerns processing carried out by Book-Go.

Independent transport providers and other independent third parties may also be responsible for their own processing of personal data where they determine their own purposes and means of processing.

Book-Go is designed to collect, use, disclose and retain only the personal data reasonably necessary to:

• search for a transfer;
• calculate or obtain a transfer price;
• request and compare offers;
• arrange and confirm a booking;
• administer payment;
• perform necessary customer support;
• administer customer and partner accounts;
• enable the assigned transport provider to perform a confirmed transfer;
• meet applicable legal, accounting, security and regulatory obligations.

Book-Go does not seek to collect personal information that is not reasonably necessary for the relevant service.

Where information is required only for the physical performance of a confirmed transfer, access should be limited to the assigned transport provider and only to the extent reasonably necessary for that transfer.

Book-Go applies the principles of:

• lawfulness, fairness and transparency;
• purpose limitation;
• data minimisation;
• accuracy;
• storage limitation;
• integrity and confidentiality;
• accountability.

The information processed depends on how you use Book-Go.

4.1 Account and Contact Information

This may include:

• name;
• email address;
• telephone number;
• WhatsApp number where provided;
• customer or partner account identifier;
• preferred language;
• account status;
• authentication information;
• information you choose to save in your Book-Go profile.

Book-Go does not require creation of an account for every function.

Where supported by the platform, a customer may make a booking or request as a guest.

4.2 Booking and Transfer Information

Depending on what is necessary for a particular transfer, this may include:

• pickup location;
• destination;
• exact pickup address;
• exact destination address;
• outbound date and time;
• return date and time;
• one-way or return journey;
• passenger count;
• luggage information;
• pets or animals;
• child-seat requirements;
• special luggage or equipment;
• flight number or other relevant arrival/departure information;
• selected or requested vehicle category;
• booking notes;
• special transport requirements;
• booking or request reference;
• booking status;
• selected or accepted price;
• assigned transport provider;
• payment status;
• amount paid;
• amount remaining payable;
• cancellation or refund status.

Book-Go seeks to collect only information reasonably necessary to arrange and administer the transfer.

Exact addresses and customer contact information are treated as private operational information and are not intended to be publicly displayed to marketplace participants.

4.3 Accessibility and Special Requirements

Where a passenger requires a particular vehicle or practical accessibility arrangement, Book-Go may allow the customer to specify the transport requirement necessary to arrange the journey.

Book-Go does not ask customers to provide medical diagnoses or unnecessary health information.

Customers should provide only the minimum information reasonably necessary to explain the practical transport requirement.

If a customer voluntarily provides information that may reveal health-related information, Book-Go will seek to process only the information necessary to arrange or support the requested transport and in accordance with applicable data-protection law.

4.4 Quote, Compare and Marketplace Information

If you use Book-Go's Compare, quote or personalised-request functionality, Book-Go may process:

• transfer request details;
• requested vehicle preferences;
• Book-Go price;
• offers submitted by transport providers;
• customer counter-offers;
• partner counter-offers;
• negotiation history;
• messages exchanged through the platform;
• offer creation time;
• offer expiry time;
• accepted or rejected offers;
• withdrawn offers;
• request status;
• provider eligibility and assignment information.

Before a booking is confirmed and a transport provider is assigned, Book-Go limits access to customer-identifying information and exact private addresses.

Only information reasonably necessary for providers to evaluate an available transfer request should be made available before assignment.

4.5 Payment and Financial Information

Book-Go may process:

• transfer price;
• amount payable through Book-Go;
• advance payment;
• full payment;
• payment method selected;
• payment status;
• transaction/reference identifiers;
• settlement status;
• refund status;
• cancellation-related financial information;
• promotional discount;
• gift voucher amount;
• amount remaining payable to the transport provider.

Payment-card details required to process card payments are handled by the relevant payment service provider.

Book-Go does not intentionally store complete payment-card numbers or card security codes.

4.6 Promotions and Gift Vouchers

Where applicable, Book-Go may process:

• promotion or voucher code;
• campaign identifier;
• discount entitlement;
• voucher value;
• amount applied;
• remaining voucher balance;
• redemption date;
• eligibility conditions;
• associated booking;
• usage status;
• validity period;
• customer account or email associated with redemption.

Promotion eligibility may depend on factors such as region, trip type, booking value, travel date or campaign period.

4.7 Communications

Book-Go may process communications concerning:

• bookings;
• transfer requests;
• quotations;
• offers;
• customer questions;
• partner questions;
• booking amendments;
• cancellation requests;
• refund requests;
• complaints;
• partner applications;
• operational problems;
• support requests;
• administrative correspondence.

Communications may take place through the Book-Go platform, email, telephone or another contact method chosen by the user.

4.8 Transport-Provider and Partner Information

For transport providers and their authorised representatives, Book-Go may process information necessary to administer participation in the platform, including:

• company name;
• company registration information;
• business contact details;
• representative information;
• operating regions;
• operating areas;
• licences and permits;
• insurance information;
• vehicle details;
• fleet information;
• vehicle categories;
• passenger capacity;
• required compliance documents;
• document expiry dates;
• verification status;
• availability;
• transfer offers;
• accepted transfers;
• completed transfers;
• cancellation information;
• ratings or reviews where applicable;
• settlement information;
• payout status;
• account and access roles;
• communications with Book-Go administration.

Book-Go seeks to collect only partner information reasonably necessary for platform administration, compliance, security and transfer operations.

4.9 Technical, Device and Usage Information

Depending on applicable law and the user's consent choices, Book-Go may process limited technical information such as:

• IP address;
• browser type;
• device type;
• operating system;
• session information;
• pages visited;
• functions used;
• timestamps;
• referring source;
• traffic source;
• UTM campaign parameters;
• advertising click identifiers;
• booking-funnel events;
• conversion events;
• technical errors;
• security events.

Book-Go seeks to avoid including unnecessary passenger or transfer details in analytics and advertising events.

Book-Go may obtain personal data:

5.1 Directly From You

For example when you:

• search for a transfer;
• complete a booking form;
• request a price;
• create an account;
• submit a Compare request;
• make or accept an offer;
• use a promotional code or voucher;
• contact Book-Go;
• register as a partner.

5.2 From a Person Booking for Another Passenger

A person may arrange transport for another passenger or group.

The person providing information is responsible for ensuring that they are authorised to provide the information reasonably necessary to arrange the transfer.

5.3 From Transport Providers

Independent transport providers may provide information necessary to participate in Book-Go, respond to requests or perform a confirmed transfer.

5.4 From Service Providers

Book-Go may receive relevant technical, authentication or transaction information from providers supporting:

• authentication;
• payment processing;
• mapping and location services;
• analytics;
• email and communications;
• technical infrastructure;
• security and fraud prevention.

5.5 Automatically

Certain technical information may be generated when the website or platform is used, subject to applicable consent and data-protection requirements.

Book-Go processes personal data only where there is a defined purpose.

6.1 Transfer Searches and Pricing

To:

• process pickup and destination information;
• calculate or obtain transfer options;
• identify appropriate vehicle capacity;
• display transfer prices;
• process return journeys;
• prepare personalised quotations.

6.2 Booking Administration

To:

• create a booking;
• identify a booking;
• manage booking status;
• confirm a booking;
• send booking information;
• provide transfer information;
• amend a booking;
• associate an eligible booking with a customer account;
• support guest bookings;
• administer cancellation where applicable.

6.3 Compare Marketplace

To:

• create customer transfer requests;
• identify eligible transport providers;
• make appropriate requests available to eligible providers;
• receive offers;
• allow customers to compare offers;
• process counter-offers;
• maintain negotiation status;
• determine provider eligibility;
• assign the selected provider;
• close competing offers after a booking is confirmed.

6.4 Transfer Performance

To provide the assigned transport provider with the minimum information reasonably necessary to perform the confirmed transfer safely and correctly.

6.5 Payments and Settlements

To:

• calculate amounts payable;
• process online payments;
• administer advance and full-payment options;
• record transaction status;
• administer promotions and vouchers;
• process refunds where applicable;
• prevent duplicate or incorrect transactions;
• administer provider settlements.

6.6 Customer and Partner Support

To:

• answer questions;
• investigate booking problems;
• assist with cancellations;
• resolve payment problems;
• manage complaints;
• administer partner applications;
• verify partner documentation;
• investigate disputes.

6.7 Security and Fraud Prevention

To:

• authenticate users;
• enforce account roles and permissions;
• restrict unauthorised access;
• protect customer and partner information;
• detect misuse;
• prevent fraud;
• investigate suspicious activity;
• prevent duplicate or manipulated transactions;
• maintain necessary audit records.

6.8 Analytics and Service Improvement

Where permitted by applicable law and consent choices, Book-Go may use limited analytics information to understand:

• how visitors reach Book-Go;
• which website functions are used;
• where customers leave the booking process;
• which campaigns result in enquiries or bookings;
• technical problems;
• how Book-Go services can be improved.

6.9 Legal and Regulatory Requirements

Book-Go may process or retain information where reasonably necessary to:

• comply with applicable law;
• maintain tax and accounting records;
• respond to lawful requests;
• establish, exercise or defend legal claims;
• prevent fraud;
• resolve disputes.

Where the EU GDPR, UK GDPR or equivalent applicable data-protection law applies, Book-Go relies on the appropriate legal basis for each processing activity.

7.1 Performance of a Contract

Processing may be necessary to:

• administer a booking;
• provide a Book-Go service requested by the customer;
• administer a customer or partner account;
• process payment;
• support performance of a confirmed transfer.

7.2 Steps Before Entering Into a Contract

Processing may be necessary at the user's request to:

• calculate a transfer price;
• prepare a quotation;
• create a Compare request;
• obtain transport-provider offers.

7.3 Legitimate Interests

Book-Go may rely on legitimate interests where necessary for purposes such as:

• operating and securing the platform;
• administering provider participation;
• preventing fraud and misuse;
• maintaining appropriate audit records;
• resolving customer and partner issues;
• improving operational processes;
• protecting legal rights.

Where Book-Go relies on legitimate interests, it considers whether those interests are overridden by the individual's rights and interests.

7.4 Legal Obligation

Book-Go may process or retain information where necessary to comply with applicable legal, tax, accounting, consumer-protection, regulatory or court requirements.

7.5 Consent

Where consent is required, it may provide the legal basis for processing associated with:

• optional analytics;
• advertising technologies;
• optional cookies;
• similar optional measurement technologies.

Consent can be withdrawn where processing relies on consent.

Book-Go operates the booking, comparison and marketplace platform.

Unless expressly stated otherwise for a particular booking, the physical passenger transport service is performed by an independent transport provider.

The independent transport provider is responsible for the lawful, safe and professional performance of the transport service, including matters relating to:

• its drivers;
• its vehicles;
• vehicle condition;
• required licences and permits;
• insurance;
• operational transport compliance;
• performance of the physical journey;
• compliance with transport laws applicable to that provider.

Book-Go remains responsible for personal-data processing for which Book-Go determines the purposes and means.

An independent transport provider is responsible for its own processing of personal data where it independently determines the purposes and means of that processing.

Nothing in this Privacy Policy excludes or limits responsibility that cannot lawfully be excluded under applicable data-protection law.

Book-Go follows a minimum-necessary disclosure principle.

Before a provider is assigned, customer identity, direct contact information and exact private addresses are not intended to be disclosed to marketplace participants except where strictly necessary for a legitimate operational purpose.

After a booking is confirmed and a provider is assigned, the assigned provider may receive only information reasonably necessary to perform the transfer.

Depending on the booking, this may include:

• passenger/customer name;
• telephone number where operationally necessary;
• exact pickup location;
• exact destination;
• pickup date and time;
• return details;
• passenger count;
• luggage information;
• flight or arrival information;
• child-seat requirements;
• pet information;
• special equipment information;
• practical accessibility requirements;
• booking notes necessary for the journey;
• amount remaining payable to the provider, where applicable.

The assigned provider must use personal information lawfully and only for legitimate purposes connected with the transport service or its own applicable legal obligations.

Where available, Book-Go allows users to authenticate using Google Sign-In.

If you choose Google Sign-In, Google may provide Book-Go with information within the authorised authentication scope, such as:

• Google account identifier;
• name;
• email address;
• basic profile information.

Book-Go uses Google user information only for:

• authentication;
• identifying the relevant Book-Go account;
• account functionality directly related to the login.

Book-Go does not sell Google user data.

Book-Go does not use Google authentication data for unrelated advertising purposes.

Book-Go does not seek access to unrelated Google account services through the standard Google Sign-In function.

Google's own processing is governed by Google's applicable terms and privacy policies.

Book-Go uses mapping and location functionality to help users enter and identify transfer locations.

This may include Google Maps and Google Places functionality.

Location searches may include:

• airports;
• hotels;
• accommodation;
• resorts;
• towns;
• streets;
• pickup points;
• destinations.

Search information entered into location functionality may therefore be processed through the relevant Google service.

Google processes information according to its applicable privacy terms.

Book-Go uses external payment service providers, including Stripe where applicable, to process online payments.

A payment provider may process information necessary to:

• authorise payment;
• process a transaction;
• verify payment status;
• prevent payment fraud;
• process refunds where applicable;
• comply with applicable payment regulations.

Book-Go receives the transaction and payment-status information reasonably necessary to administer the booking.

Book-Go does not intentionally store complete card numbers or card security codes.

Book-Go may use analytics and measurement technologies, including Google Analytics where enabled.

Depending on consent choices and applicable law, this may include:

• page views;
• traffic source;
• campaign information;
• UTM parameters;
• advertising click identifiers;
• booking-funnel events;
• quotation activity;
• booking activity;
• successful payment or purchase events.

Book-Go applies consent controls where required.

Where applicable, analytics and advertising-related storage remains restricted until the visitor makes the relevant consent choice.

Users may change applicable cookie and consent preferences through the Book-Go consent controls where available.

Book-Go does not intentionally include exact private pickup or destination addresses in advertising-event data.

Book-Go may disclose limited information to service providers necessary to operate the platform.

These may include providers supporting:

• website and cloud infrastructure;
• authentication;
• payment processing;
• mapping and location services;
• analytics;
• email delivery;
• operational communications;
• technical monitoring;
• fraud prevention;
• security.

Book-Go seeks to provide only the information reasonably necessary for the relevant service.

Book-Go may also disclose information where required by:

• applicable law;
• court order;
• competent authority;
• regulatory obligation;

or where reasonably necessary to protect legal rights, users or platform security.

Book-Go does not sell customers' or partners' personal data.

Personal data is disclosed only where reasonably necessary for purposes such as:

• operating Book-Go;
• arranging or administering a booking;
• enabling the assigned provider to perform a confirmed transfer;
• processing payments;
• administering the platform;
• complying with applicable law;
• protecting legal rights and security.

Some technology or service providers supporting Book-Go may process personal data outside Latvia, the European Economic Area, the United Kingdom or the country in which the user is located.

Where applicable data-protection law requires safeguards for an international transfer, the relevant lawful transfer mechanism is used.

Depending on the jurisdiction and circumstances, this may include:

• an adequacy decision or adequacy regulation;
• Standard Contractual Clauses;
• applicable UK international data-transfer safeguards;
• another legally recognised transfer mechanism.

Information about applicable safeguards may be requested from Book-Go at: info@book-go.eu

Book-Go follows the principle that personal data should not be kept for longer than reasonably necessary.

Retention depends on the nature and purpose of the information.

17.1 Booking and Transaction Records

Booking and transaction records may be retained where necessary for:

• accounting;
• taxation;
• payment reconciliation;
• dispute resolution;
• fraud prevention;
• legal claims;
• regulatory or audit requirements.

17.2 Customer Accounts

Customer-account information may be retained while the account remains active and afterwards only where reasonably necessary for legal, security or operational purposes.

17.3 Partner Information

Partner information may be retained while the provider participates in Book-Go and afterwards where necessary for legal, financial, compliance, audit or dispute purposes.

17.4 Communications

Communications may be retained for the period reasonably necessary to administer the relevant booking, support request, complaint, dispute or legal matter.

17.5 Analytics and Attribution

Analytics and marketing-attribution information is retained according to the applicable measurement and attribution settings.

Where Book-Go uses its existing booking-attribution period, relevant attribution information may be retained for up to 90 days where applicable.

17.6 Deletion or Anonymisation

When personal data is no longer reasonably required and no applicable legal obligation or legitimate retention requirement remains, it may be deleted or anonymised.

Book-Go uses technical and organisational measures designed to protect personal data against:

• unauthorised access;
• unauthorised alteration;
• accidental loss;
• inappropriate disclosure;
• misuse;
• destruction.

Measures may include:

• role-based access controls;
• separation of customer, partner and administrative access;
• authentication controls;
• secure payment processing;
• server-side booking and payment validation;
• access restrictions;
• audit records;
• technical monitoring.

No internet-based service can guarantee absolute security.

Book-Go separates customer, partner and administrative functionality.

Transport providers are not intended to receive private customer contact information or exact private addresses before there is a legitimate operational need for that information.

Cancelled or completed bookings may disappear from active operational views while limited historical information is retained where necessary for:

• accounting;
• legal compliance;
• dispute management;
• fraud prevention;
• audit requirements.

Where the platform supports it, a guest booking may later be associated with a customer account where the verified email address corresponds to the booking information.

Book-Go is intended for bookings made by persons legally capable of arranging transport.

A person making a booking may provide limited information about children or other passengers where necessary to arrange the transfer.

This may include:

• passenger count;
• number of children;
• child-seat requirement;
• age or seat category where necessary;
• practical accessibility requirements.

Book-Go does not seek unnecessary information about children.

The person making the booking is responsible for ensuring that they are authorised to provide information reasonably necessary to arrange transport for other passengers.

Book-Go uses automated rules to operate parts of the platform.

These may include:

• transfer price calculations;
• vehicle-capacity checks;
• regional eligibility;
• promotion eligibility;
• partner eligibility;
• fleet-capacity checks;
• booking-status transitions;
• payment calculations.

These rules are used to operate and secure the booking platform.

Book-Go does not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on an individual unless permitted by applicable law and appropriate safeguards are provided.

Where appropriate, a user or transport provider may contact Book-Go to request review of relevant account, booking or eligibility information.

Book-Go may send communications necessary to administer a booking or platform relationship, including:

• booking confirmations;
• payment confirmations;
• cancellation information;
• transfer updates;
• security information;
• customer-support communications;
• partner operational communications.

These operational messages are different from optional direct marketing.

Where Book-Go sends optional direct-marketing communications, it will do so in accordance with applicable law and provide an appropriate way to unsubscribe where required.

Depending on the applicable law, including the EU GDPR or UK GDPR, you may have rights including:

• access to your personal data;
• correction of inaccurate or incomplete personal data;
• erasure where the legal requirements are met;
• restriction of processing;
• objection to certain processing;
• data portability where applicable;
• withdrawal of consent where processing is based on consent;
• the right to lodge a complaint with a competent supervisory authority.

These rights are subject to the conditions and exceptions provided by applicable law.

Where Book-Go processes personal data on the basis of legitimate interests, you may have the right to object to that processing on grounds relating to your particular situation.

Where personal data is processed for direct marketing, you may object to such processing in accordance with applicable law.

To exercise the right to object, contact: info@book-go.eu

Where processing is based on consent, consent may be withdrawn.

Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Where available, cookie or analytics consent can also be changed using the Book-Go consent controls.

To submit a privacy or data-protection request, contact: info@book-go.eu

Please provide enough information to allow Book-Go to identify the relevant account, booking or personal data.

Book-Go may request reasonable information to verify identity before fulfilling a request where necessary to protect personal information.

Applicable rights may be subject to legal limitations, exemptions or mandatory retention requirements.

You may have the right to lodge a complaint with the competent data-protection supervisory authority, including the authority in the country where you live, work or where an alleged infringement occurred.

For Latvia:

Data State Inspectorate
(Datu valsts inspekcija)

For Ireland:

Data Protection Commission
(DPC)

For the United Kingdom:

Information Commissioner's Office
(ICO)

Individuals elsewhere in the European Union or European Economic Area may contact their competent national supervisory authority.

You may contact Book-Go first at info@book-go.eu, but doing so does not remove any right you may have to contact a supervisory authority.

Deleting an account, cancelling a booking or removing information from an active customer-facing view does not necessarily mean that all related records can immediately be erased.

Book-Go may retain limited information where reasonably necessary for:

• applicable legal obligations;
• tax and accounting requirements;
• payment reconciliation;
• dispute resolution;
• fraud prevention;
• establishment, exercise or defence of legal claims;
• security;
• audit requirements.

Book-Go seeks to retain only the information necessary for those purposes.

Certain information is necessary for Book-Go to provide a requested service.

For example, Book-Go cannot normally arrange a transfer without sufficient information about:

• pickup and destination;
• date and time;
• passenger requirements;
• necessary customer contact details;
• information required to process the selected payment method.

Where necessary information is not provided, Book-Go may be unable to provide the requested booking, quotation, account or transfer-related service.

Optional information does not need to be provided unless the user chooses to provide it.

Book-Go may contain links to independent third-party websites or services.

Those organisations operate under their own terms and privacy policies.

Book-Go is not responsible for the independent privacy practices of third-party websites or services that users choose to access.

Book-Go may update this Privacy Policy where reasonably necessary to reflect:

• changes to Book-Go;
• new or changed services;
• changes in data-processing practices;
• changes in service providers;
• changes in applicable law or regulatory requirements.

The current version will be published at: https://book-go.eu/privacy

The "Last updated" date identifies the current version.

Where required by applicable law, Book-Go may provide additional notice before materially different processing begins.

For privacy, data-protection or personal-data questions and requests:

Book-Go

Transfer Booking company SIA
Latvia
Registration No. 40203591780

Email: info@book-go.eu

Website: https://book-go.eu

Privacy Policy: https://book-go.eu/privacy